Why Does China Use Data by the Second?
While Korean companies run quarterly consumer surveys, they collect reactions by the second.
A Chinese C-beauty brand analyzes consumer comments posted during livestream-commerce broadcasts in real time. Because the comments are already text, they can be analyzed immediately, with no extra processing. The resulting insights are applied to the product's formulation and packaging design right away.
Cosmetics have moved from being a ‘manufactured good you make once and sell’ to something closer to ‘software that keeps updating based on feedback.’ This is what AX (AI Transformation, an AI-driven business shift) actually looks like. The speed gap becomes the product's competitive gap.
- Only data that accumulates as text can be analyzed in real time
- A decision-making structure where analysis results feed straight into formulation and packaging
- The shift from simple manufacturing to a feedback-driven, software-update model (AX)