Number- and icon-based tteokbokki recipe example - measuring counts and cooking steps shown as icons
🔢 Number/icon-based recipe example (Tteokbokki)
Portable kit case with numbered standard seasonings
💽 Portable kit of numbered standard seasonings
K-Food Standard brand concept - a collection of global distribution, recipe, and content strategies
🌍 Brand concept — global distribution and content strategy
CHALLENGE The Problem We Set Out to Solve

Most K-food recipes are written in Korean, and measurement units (tablespoons, grams, cups) and cookware sizes vary by country, making them hard for foreigners to follow. Korean seasonings like gochujang and doenjang are also a barrier that translation alone can't solve. "K-food you cook like Lego" — we propose a standard kit that anyone in the world can use, with no language required, just numbers and icons.

#LanguageBarrier #NoCookingStandard #PoorAccessibility #KFoodGlobalization #IconRecipes #GlobalKFoodKit
SOLUTION The Limits of Traditional K-Food Recipes → The K-Food Standard Fix

If traditional K-food recipes were hard because of

  • Mostly Korean-language recipes — meaning stays ambiguous even after translation
  • Measurement units (tablespoon, gram, cup) that differ by country
  • Pots and pans that vary wildly in size and thickness
  • Hard-to-understand Korean seasonings like gochujang and doenjang

With K-Food Standard

  • 15 core seasonings standardized into pill form — easy to measure
  • Unified seasoning-bottle size and design, engraved with a number and English name
  • A measuring cap (3cm-diameter cylinder) + a standard set of pan, pot, measuring spoon, and cup
  • Recipes show only numbers and icons for seasoning number, measure count, and timing
  • Buy by searching "K-Food Standard" on any online store; seasonings alone can be refilled
  • A portable package that unfolds like a makeup case
1
SaltSogeum
2
SugarSeoltang
3
MSGMSG
4
Chili PowderGochugaru
5
Garlic PowderManeul Powder
6
Black PepperHuchu
7
Soy SauceGanjang
8
GochujangGochujang
9
DoenjangDoenjang
10
VinegarSikcho
11
Sesame OilChamgireum
12
Sesame SeedKkaesogeum
13
Fish SauceAekjeot
14
Cooking WineMatsul
15
SyrupMulyeot
PLAN Rollout Plan — 4 Steps
1
Standardize the Seasonings
Select 15 core seasonings — salt, gochujang, sesame oil, and more — and simplify measuring by putting them in pill form.
2
Design the Package & Tools
Design a unified seasoning bottle engraved with a number and English name, a measuring cap, and a standard cookware set.
3
Build Icon-Based Recipes
Convert signature K-foods like tteokbokki and bibimbap into number-and-icon-based recipes.
4
Global Distribution
List on online marketplaces and drive spread through a social-media challenge (#CookKFoodChallenge).
IMPACT Expected Impact
🌾Increases Korean-seasoning exports (agri-food sector)
🧑‍🍳Expands into hands-on cooking tourism content
📚Used as global cooking-education material
🌐Secures accessibility with no language barrier
🏆Establishes the world's first global cooking standard
🏷️Builds the "K-Food Standard" brand