🏠 Exterior — floor-to-ceiling windows, a jacuzzi, and a BBQ area
📱 A dedicated app for booking, ordering, and payment
⛲ Pentagon-shaped floor-to-ceiling windows + glamping-tent interior
🔁 Before & After — a vacant house reborn
CHALLENGE The Problem We Set Out to Solve
A new-business concept that transforms vacant and abandoned rural houses into camping-house hybrid lodging, solving the vacant-house problem in regions facing depopulation while attracting tourists. "Just bring the tent and sleeping bag you already own to a freshly transformed rural house" — booking, ordering, and payment are all handled in one app.
SOLUTION The Limits of Traditional Camping → The Carping House Fix
If traditional camping left you wanting more
- Expensive, complicated, hassle-filled gear prep
- Too hot in summer, too cold in winter — camping trips you gave up on
- Loading and unloading gear, setting up, tearing down, and storing it
- Pack the food too, and your car is already full
- Expensive rentals, and campsites sold out every weekend
- Late check-in, early check-out
- Campsites packed shoulder to shoulder, with none of the space or romance left
- Camping demand that shrank after COVID
With Carping House
- Just a minimal kitchen, bathroom, and toilet (no bedroom or bedding)
- Floor-to-ceiling windows front and back, in a high-ceilinged pentagon layout
- When it's cold, close the windows and sleep in your own tent and sleeping bag
- When it's hot, run the A/C and sleep on a cot
- Plenty of BBQ equipment plus an outdoor jacuzzi
- An inflatable pool can go up in the yard in summer
- Yard parking — easy to load camping gear and groceries
PLAN Rollout Plan — 4 Steps
1
Lease/Acquire Vacant Houses
Secure idle vacant houses in regions facing depopulation.
2
Low-Budget Renovation
Add a high ceiling and a minimal kitchen/bathroom/toilet, plus a jacuzzi, fireplace, and BBQ setup.
3
Custom Design
Design each structure around the specifics of its site, terrain, and surroundings.
4
Build the App Platform
Unify booking, ordering, and payment into one app, and collect and analyze the data.
IMPACT Expected Impact
🏠Solves the vacant/abandoned-house problem
🏤Attracts camping tourists (roughly 7 million campers in Korea as of 2023)
🛏Doubles as lodging for general tourists — fills gaps in areas short on accommodation
🏪Revitalizes the surrounding local economy
🔄A flexible structure that's easy to convert to other uses later
📲Booking through payment, all unified in one app
AX Why Running It as an App (Platform) Helps
We designed an operating strategy that collects and analyzes related data to forecast demand and contribute to revitalizing the local economy.
📊Data — Forecasting demand by collecting and analyzing user data
💳Local-Currency Payment — Boosting the local economy by linking with nearby merchants
🗺️Attraction Recommendations — Suggesting nearby attractions based on schedule and weather
📣Repeat-Visit Marketing — Personalized marketing to past guests
🛁IoT Control — Controlling the jacuzzi, pool, A/C, and power through the app (a paid add-on service)